The Importance of Celebrating Nurses Week

The Importance of Celebrating Nurses Week

Nurses Week is celebrated each year, May 6-12, ending on the birthday of iconic RN Florence Nightingale. As those in healthcare staffing know, nurses are among healthcare’s most unsung heroes — making it extra important to take the time to recognize them for all of their hard work!

Most healthcare staffing companies like to do something special for their travel nurses in celebration of Nurses Week. That could mean everything from creating a Nurses Week microsite or landing page for the masses to focusing on funding special gifts for your agency’s travelers — or both!

Celebrating Nurses Week will not only offer your travelers a great customer experience, it will also make them feel appreciated — which will increase their loyalty to their recruiter and your agency in the long run. Whatever your agency has planned for 2017, it’s likely locked and loaded at this point. But if you don’t have anything planned this year, it’s never too early to start planning for 2018 or to do something spontaneous for your crew of healthcare professionals at the last minute.

If you’ve got a big Nurses Week celebration planned, great job! You’re doing right by your travelers, fostering their loyalty, and likely making their day, which is the most important thing.

If Nurses Week snuck up on your organization this year, check out this great toolkit put out each year by the American Nurses Association. It contains information on the annual theme for Nurses Week as well as a bundle of easily customizable resources — cards, graphics, certificates, and more — which you can use to help celebrate your nurses.         

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